 SEO Training Course Agenda
The Search Engine Academy of Oregon offers 2, 3 and 5 day SEO training courses. The 2-day Essentials SEO training course offers students strategies and tactics to get your website indexed appropriately and quickly.
The 3-day Advanced SEO training course gives you additional strategies and tactics employed by top SEM agencies nationwide. Finally the 5-day Comprehensive SEO training course offers you everything you need to know to get your website listed in the search engines and most importantly, market your website successfully to your visitors once they arrive.
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New Topics have just been added
New - Competitive Intelligence - Learn about the tools available that help you understand the competitive landscape and you may even be lucky enough to get your keywords reviewed in class.
New - Review of a New Tool will help you capture your conversions from phone calls
Not only can you start tracking phone calls generated from your web site, you can make it easier and more compelling for that visitor to initiate a phone conversation. We'll show you how.
New - Social Media Marketing Strategies - One of the reasons students of SEO enjoy our Workshops is because we share our most recent research based on actually testing of various new methodologies so we can separate fact from fiction. Come enjoy this new session to get the truth on the topic of Social Media.
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2-day Essentials SEO Training Course
SEO Training Course Day 1
 Discover a complete 6-step system for performing effective search engine marketing- Learn how to perform keyword research that will attract your target market
- Write content that will turn visitors into customers
- Find out the importance of keyword placement on your web pages and where to actually place the keywords
- Discover how to improve your Click-through Ratios
SEO Training Course Day 2
- Learn optimal techniques to get your pages indexed by the Search Engines.
- Find out what it takes to monitor your progress and the tools to help you.
- Understand the benefits of working with ranges of pages.
- Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
- Learn why submitting your site to directories is important and how to choose the correct directories.
- What is Link Popularity and why is it important.
- Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
- Learn about the missing element in SEO: Creativity and find out how you too can get your creative juices flowing!
- Get your site reviewed and walk away with a customized action-plan to get your website optimized for maximum performance.
- Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
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3-Day Advanced SEO Training Course
| SEO Training Course Day 1
- Review the 6-step optimization process taught in the Essentials class to help you retain this important information.
- Work on advanced keyword research strategies.
- Learn techniques that will help you write effective sales copy that gets results.
- Understand how the personalization of search results is changing the rules.
- Find out the best approaches for setting up a blog and learn about the art of blogging.
- Creative ideas for implementing user generated content (UGC).
- More custom website reviews.
SEO Training Course Day 2
- What is Latent Semantic Indexing and how can it help my website?
- How to develop a unique selling proposition that retains your visitor's interest and gets them digging deeper into our web sites.
- Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
- What is Social Media Marketing and how can it help boost sales?
- How to quickly gain exposure in Google, Yahoo!, and others within 24 to 48 hours
- What is Pay Per Click and who are the players?
- Learn how to implement Google Analytics on your website and why this is a must!
- Find out about the tools offered by the search engines to increase your web site's success
SEO Training Course Day 3
- Learn about competitive intelligence and multi-variate analysis and how these tools can help increase your website's rankings
- Learn about web analytics and how to analyze your progress with ClickTracks
- Learn the power of article marketing
- What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
- Sure fire strategies to build your SEO business
- Group Q&A
- Final Exam
- Wrap-up and awards
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 5-Day Comprehensive SEO Training Course
The 5-day comprehensive SEO training course is a combination of the 2-day Essentials course and the 3-day Advanced course offered in a one-week timeframe. Even if you think you know the basics, it is highly recommended that you take the full five day course. |
Save Money! You save around $500 when you sign up for the full week and take advantage of the early-bird special!
Leverage Knowledge The Comprehensive course gives you everything you need to know to optimize and market your website effectively.
Make New Friends
When you spend a week
with fellow classmates, you make friends for life! It's
fun to connect with like-minded professionals.
What students are saying...
"Thank you for a very fruitful and enjoyable week in your class! ...This class was extremely valuable because it was practical. We applied what we learned while in class. An excellent way to learn how to not only optimize but market your website"
Cecile Bos, Blue Research
Read more testimonials on Search Engine Optimization Workshops taught by Colleen Wright
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