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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as "natural", "organic", or "earned" results.

SEO is short for search engine optimization.Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines.

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Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results.

Search Engine Optimization is an iterative, repetitive process. Learn how to utilize SEO software and search engine optimization tools to …